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Category Archives: Lessons
Raving Fans and Infamy
Update: via Scoble I stumbled onto the audio from BloggerCon – Chris Pirillo’s session on Users In Charge offers a great extra dimension to this discussion. In the last two weeks, two different companies generated interesting lessons on customer service, … Continue reading
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Barriers To Entry
I happened to get into a conversation today with a friend about creating hardcover photo albums via online services. I’d just read Ulrich Boser’s review on Slate, so I forwarded her the link and opened a new tab up for … Continue reading
Posted in Lessons
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Personalization Gone Awry
It’s a well known fact among marketers that personalization increases response rates for direct mail. Back when I was still working with Stramull, we specialized in designing projects that used variable data printing – one of the stickiest parts of … Continue reading
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Richmond Welcomes Idol Home
Local Richmonder Elliott Yamin is wowing America on Fox’s American Idol. Today, Richmond welcomed him home with a huge bash at the James Center downtown. Needless to say, no one is getting much work done today You can see the … Continue reading
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Raising the Bar: Expectations
The single most consistent conversation I have with clients surrounds the concept of expected versus actual performance. Most often this comes up in discussions on employment – a client has a team member who isn’t living up to their expectations … Continue reading
Posted in Lessons
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Funneling Fans
Seth Godin’s latest eBook, Flipping the Funnel is now available online as a free download. Seth has gone the extra mile with his latest work, providing personalized versions for traditional corporations, non-profits and politicians. Seth elaborates on many similar points … Continue reading
Posted in Communities, Lessons, Zeitgeist
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Expertise
As tools like Ether begin to break down the barriers of selling knowledge online, developing your expertise becomes paramount. Kathy recently had a great post on how to be an expert that is well worth reading. My first experience with … Continue reading
Posted in Lessons, Sites of Note
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Talk: The Killer Ap
I promised a longer and more thoughtful review on how and why Ether has the potential to be a disruptive force. I’m often challenged to find innovative solutions for clients who, by desire, accident or illness, find themselves in need … Continue reading
Posted in Business Incubation, Lessons
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Still Relevant
As I was pondering my response to the recent posts on the demise of the blogosphere, I ran across two new to me blogs and new services that have convinced me that the pundits are entirely wrong. One of the … Continue reading
Click To Call
Today’s NYT (subscription required) had a good article on pay-per-call marketing. Both Google and Yahoo are working on their own versions of this technology, although no concrete announcements have been made by either company as to when it will become … Continue reading