The Authentic Eccentric

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Wild Science

December 12th, 2006 ·

I’ve been keeping an eye on Scott Eric Kaufman’s meme experiment. It seems it took on legs:

Posts that contain "Acephalous" Meme per day for the last 30 days.
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While you can see a huge spike of blogs linking in during the first 2 days, it quickly trails off, illustrating again the “long tail” effect.

What is more interesting (to me) is to monitor the spread through blog topics and time - from knitters to lawyers, artists to architects, the willingness of non-academic bloggers to participate surprised even me.

That it continues to spread more than a dozen days after his initial post has implications for businesses and organizations looking to leverage the blogosphere for promotion. Specifically, campaign times, personnel, expiration dates and server loads need to be examined carefully.

Tags: Case Studies · Lessons