Since October we have been testing Angsuman’s Translator Plugin Pro for WordPress on Jen Burke’s Transcending Gender. The results have been so significant that I requested permission to share them with my readers.
As you can see, there has been a dramatic increase in visitors and page views:
Google really likes the new service - they spidered 6,013 more pages in November than they did in October (there was no apparent benefit in other engines):
I believe this firmly establishes translation as a safe and effective traffic-building tactic.
Angsuman and his team have been great to work with - it was a fast install and required minimal tweaking from our end. The plugin is also fully supported, so our 2.0.5 upgrade was a snap. At $30, this is low-cost/high-return upgrade worth making.
One last item of geeky interest - note how Ask.com has overtaken AOL and MSN in referred visitors.
< Fine print: >These results are from a niche content site. Jen has invested two years in developing a unique body of resources unlike anything else online, so your mileage may vary if you use this strategy to expand your market. < fine print / >
I’m still finishing my analysis of her server logs, but once I’m finished, I’ll also post a chart breaking down country and language.
