Comments on: Paris Hilton & Value http://www.authenticeccentric.com/2006/09/24/paris-hilton-value/ life on your own terms Tue, 20 Oct 2009 07:29:46 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: Sue http://www.authenticeccentric.com/2006/09/24/paris-hilton-value/comment-page-1/#comment-530 Sue Sun, 24 Sep 2006 19:45:53 +0000 http://www.authenticeccentric.com/2006/09/23/paris-hilton-value/#comment-530 Jen, Gosh, you didn't mention how shocked you were that I even knew who Paris Hilton was ;) I like to use the snowball to snowman analogy to describe the P.H. phenomena. A snowman is the by-product of a snowball that is rolled continuously, adding mass that hides its humble beginnings. Her ability to command attention creates its own ripple effect, basically - there are 65,500,000 Google results for "Paris Hilton", after all! As for her own products, I'm not in 100% agreement with his assertions, since I suspect they at least broke even. However, to me, it goes back to authenticity and her personal brand - is she doing the <em>right</em> projects for her niche, and promoting them in a way that rings true to the brand she's developed? That's a mighty fine line to walk and I haven't done the research to give you an intelligent answer, just my own .02. Jen,

Gosh, you didn’t mention how shocked you were that I even knew who Paris Hilton was ;)

I like to use the snowball to snowman analogy to describe the P.H. phenomena. A snowman is the by-product of a snowball that is rolled continuously, adding mass that hides its humble beginnings. Her ability to command attention creates its own ripple effect, basically – there are 65,500,000 Google results for “Paris Hilton”, after all!

As for her own products, I’m not in 100% agreement with his assertions, since I suspect they at least broke even. However, to me, it goes back to authenticity and her personal brand – is she doing the right projects for her niche, and promoting them in a way that rings true to the brand she’s developed? That’s a mighty fine line to walk and I haven’t done the research to give you an intelligent answer, just my own .02.

]]> By: Jen http://www.authenticeccentric.com/2006/09/24/paris-hilton-value/comment-page-1/#comment-529 Jen Sun, 24 Sep 2006 18:22:17 +0000 http://www.authenticeccentric.com/2006/09/23/paris-hilton-value/#comment-529 Now that the article explained it's her "linkage" that pushed her into mega-celebrity (apart from the rich parents), I can really see it. To me, it's what a lot of successful bloggers have been doing for a while: helping out friends, advocating for people/services they like, and sharing the spotlight. Obviously Paris is making it happen on a much larger scale, but is she doing more than my analogy lets on? Some of the commenters picked up on something that is troubling me: why is it that she can't push her own material? Why does she only work as a billboard? Now that the article explained it’s her “linkage” that pushed her into mega-celebrity (apart from the rich parents), I can really see it. To me, it’s what a lot of successful bloggers have been doing for a while: helping out friends, advocating for people/services they like, and sharing the spotlight. Obviously Paris is making it happen on a much larger scale, but is she doing more than my analogy lets on?

Some of the commenters picked up on something that is troubling me: why is it that she can’t push her own material? Why does she only work as a billboard?

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