During more of my meandering time, I wandered across a sharp and insightful post by Prince Campbell at Chartreuse about Paris Hilton’s popularity and value - I highly recommend you read on past this snippet, it’s a good perspective to consider when developing your online presence:
I’m amused by Paris Hilton.
If Madonna was Marketing 1.0 then Paris Hilton is Marketing 2.0.
She’s a real life version of what value is and how it is created today.
Every web developer should pay attention to her.
I think website owners and bloggers should, too. His point about what to do with the attention you get is a very valid one - whatever you may personally think of Paris Hilton, she has undeniably done well for herself using this strategy.
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