Update: via Scoble I stumbled onto the audio from BloggerCon - Chris Pirillo’s session on Users In Charge offers a great extra dimension to this discussion.
In the last two weeks, two different companies generated interesting lessons on customer service, the blogosphere and social networking.
First up - Vincent Ferrari at Insignificant Thoughts records his experience trying […]
Entries from June 2006
Raving Fans and Infamy
June 27th, 2006 ·
Tags: Lessons
Barriers To Entry
June 21st, 2006 ·
I happened to get into a conversation today with a friend about creating hardcover photo albums via online services. I’d just read Ulrich Boser’s review on Slate, so I forwarded her the link and opened a new tab up for their top pick, Shutterfly. She had recently seen a book produced from My Publisher, so […]
Tags: Lessons
Personalization Gone Awry
June 20th, 2006 ·
It’s a well known fact among marketers that personalization increases response rates for direct mail. Back when I was still working with Stramull, we specialized in designing projects that used variable data printing - one of the stickiest parts of any project was making sure our data was properly scrubbed.
Obviously, the person responsible for scrubbing […]
Tags: Lessons
