Still questioning whether or not information sales is a viable market? If so, take a gander at Info For People. I’ve been watching this group since Karen started buying from them back in school - they are the perfect study in niche market information sales, and they’re cleaning up by keeping to their narrow, passionate interest.
They started with brochures and have added a full spectrum of new products and services over the past 4 years, but they’ve always kept to the massage field. Take a look at the variety of ways they’ve found to package content; anything they’re presently offering could be recreated for virtually any niche market.
One of the things they have going for them is their knowledgeable staff; I’ve gotten great service anytime I’ve called, even when it’s been tricksy issues like embedded fonts and printing issues.
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